TripAdvisor Is Failing to Eliminate Fake Hotel Reviews

TripAdvisor Is Failing to Eliminate Fake Hotel Reviews

08/09/2019 0 By M Zaman

World’s most leading hotel deal comparison website TripAdvisor is failing to remove fake hotel reviews from its site. This may be an additional frustration for some of this visitors.

According, to a latest research from Which, a consumer information site has revealed the information.

Also, there are currently millions of people from worldwide visit every day on TripAdvisor to find their desired hotels. This enlists Tripadvisor to the highest ranking alongside other major competitors like Booking, Expedia and Hotels.

People also use the site to get different information about restaurants, flights, vacation rentals and cruises.

However, the consumer comparison site has reviewed almost 250,000 hotels. But, most of the five star reviewers rated only just three stars.

Travelodge Thurrock Lakeside

Travelodge Thurrock Lakeside (Image: Travelodge)

On the other hand, which has also looked into hotel reviews from best rated hotels in Middle East, Las Vegas. But, almost 15 of the hotel reviews from Middle East and 4 hotels in Las Vegas were seemed suspicious.

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However, Which has notified this issue to TripAdvisor and they admitted “14 of them – 93% – had been caught with dodgy reviews in the past year”.

Once, people type “best hotels” on different search results. It will appear Tripadvisors top 10 hotels on the search results.

But, many of them may not genuine at all. As, search engines has different criteria this lead a page to rank to the highest position. It is changeable as a result of fake reviews to get the top priority on search engine ranking.

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Which also researched two of UK’s leading hotel chains Premier Inns and Travelodge. Premier Inns comes clean among suspicion list, but Travelodge didn’t.

They also reports, “Travelodges almost half of the hundreds of five-star reviews – 48% and 40% – came from contributors who’d never reviewed anywhere else”.

Also, Which has looked into Tripadvisor’s reviews from major cities London, Paris, Cape Town and Barcelona. But iti didn’t find anything suspicious.

While, different hotel reviews of Las Vegas were suspicious. The consumer site reveals “TripAdvisor’s fakes prevention system to boost their ratings and get themselves higher up the page”.

Previously, Which has conducted a research on Tui and Thomas Cook. They branded them as “worst for package holidays”.

You can also find the original summary from here.

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